Due to this blog being relatively new, it has taken some time for this experiment to provide any results. I’m glad to say, that in the last couple of days, what I had predicted in the original rel=alternate tag post actually happened. Using the rel=alternate tag, I was able to provide an example of serve up very similar content to a UK audience and to an Australia audience.
We all know that Google’s philosophy is to try and provide the most accurate and up to date results for a user based upon their query. This can come in the form of a classic search result or perhaps in the form of a universal search result. However, in recent years we have seen the inclusion of information within the search results that answers the user’s query, without even having to click on a result.