Too much information in Google’s SERPs?
We all know that Google’s philosophy is to try and provide the most accurate and up to date results for a user based upon their query. This can come in the form of a classic search result or perhaps in the form of a universal search result. However, in recent years we have seen the inclusion of information within the search results that answers the user’s query, without even having to click on a result.
The Oscars are on the 26th February 2012. How do I know that? Because I searched for ‘Oscars 2012′ in Google and I was given the date:
If we expand the screenshot a little more, you can see that the nominations for the key categories have also been included within the search results:
This information satisfies two potential search queries (not to mention derivatives);  “Oscars 2012 date” and  “Oscars 2012 Nominations”. So Google is using the data from the SERPs to answer the query. Obviously useful to the user, but all of those websites that have tried to rank for ‘Oscars 2012 date’ or ‘Oscars 2012 nominations’ may not get the clicks they once did before this information became available.
Where do you stand on this? A good move from Google (obviously they have been doing this for sometime – but not for this event)? I think so as you get the information quicker, although some users may want to check the official website first before the query is satisfied.