Canonical tag used for pagination – is it right?
Apologies for the lack of posting, although I have a decent excuse as I broke my arm playing football two weeks ago! One handed typing does take its toll! I should have posted this earlier, but I did a blog for Intelligent Positioning on “Who is winning the early Christmas race?” and I noticed that Firebox had ignored the pagination rules and placed a canonical tag from all archived page to an “all” page. I’ll explain the methodology a little more and then you can have your say on whether this works or not.
I will be using some of the excellent SEO tools that are available to me and extract some images from the blog post I created in December 2012. Here is the setup behind Firebox’s ‘Gifts for her page’:
Have you ever set anything up like this before? I know it seems to go against everything, for example – pagination is suppose to aid the journey and break up the content (what if a company had over 1,000 similar products). Firebox have decided to consolidate all value and authority to one URL, which has helped their rankings:
So, have you ever setup your product pages this way? Would you set your pages up this way? All product pages are accessible via the ‘all’ URL, but imagine you had over one thousand products? Surely this would be a poor user experience. Would be great to hear your comments below.