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302 vs. 301 redirect: Why you need to use a 301

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So whats is in a redirect? Does it matter if it is a 302 redirect or a 301 redirect? Yes! Very much so. A 301 redirect informs Google that you are permanently moving a page to this new destination whereas a 302 redirect lets Google know this is only temporary. There is a time for a 302 and a time for a 301. If you are migrating a website across to a new one, say a .com to a .co.uk, you must use a 301 redirect.

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Google trends & insights merge

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Keyword research is pivotal to any online strategy. SEOs around the world know the importance of obtaining useful data on specific terminology that will covert traffic through organic search. There are many ways in obtaining this information, I usually start by interviewing an expert in the field – sometimes this is independent of the client so that you obtain an unbiased view of the product/service.

Any serious SEO should also obtain data from additional channels (such as PPC or social) that highlight current interaction with your audience. Then there is the discovery and keyword refining phase, which is where some of Google’s free tools come in. This morning I noticed that Google Trends has had a facelift, whilst Google Insights is no more.

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Are links to your website setup using 301s?

301 redirect and 404 error page icon

We all work with some very interesting websites, so its always satisfying when you know that the work you have done results in a partnership or merger with a large organisation.

I’ve been waiting a few months to obtain a link from a major retailer to my client’s homepage and they’ve finally implemented it! However, they’ve setup the link to point to a query string, which then 302 redirects back to the homepage!

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