I will be expanding on this subject a little more, but wanted to post this chart to inform you of some changes I noticed in Google over the weekend.
www.facebook.com has been replaced by gb-en.facebook.com within the UK SERPs, which appears to be a Google change, rather than a Facebook inspired one.
When Matt Cutts or the Google Webmaster team release information on an algorithm change, social networks, forums and comments boxes are all at a flutter with disgruntled webmasters claiming the big G is out to get them. It’s nothing personal, Google has its own agenda and I’m sure Mr Cutts hasn’t got a big dart board with your face on it. One thing I do when I receive a piece of information like this (the algorithm change not that Mr Cutts has my face on a dartboard) is check out the data myself, rather than taking Google’s word for it.
There have been a vast amount of changes to Google’s algorithm in the past month and a half and one of the key changes was the target EMD (exact match domains) within the SERPs. I totally 100% agree that if the website isn’t relevant to the search term and is filled with useless content and ads, then it should be dropped. I have a testing website (EMD) that was hit on September 28th 2012 and I have a couple of of theories as to why.