Google sends out GWT penalty notices

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The dreaded Google link penalty message made its way to a number of terrified webmasters yesterday, as Google ramps up – again – its quest to clean up ‘unethical’ linking techniques.

Buying links or participating in link schemes with the sole purpose of passing PageRank from one website to another is against Google’s guidelines – every SEO knows this and is probably the first point you were told when you started working in the field.

None of my current client websites received such a wanring, but a website I used to work with (that I am still verified for) did indeed get one.

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